Last updated: October 6, 2026

This website is operated by Little Concepts Distribution Ltd, trading as littleCONCEPTS & Co. We are a company registered in England and Wales (company number 09745542), with our registered office at 20 Havelock Road, Hastings, East Sussex, TN34 1BP. Little Concepts Distribution Ltd operates the littleCONCEPTS & Co online store and is the seller of products purchased through it. Little Concepts Distribution Ltd is the data controller for the personal information you provide through this website, and is registered with the Information Commissioner’s Office (ICO) under registration number ZC283084.

If you have any questions about how we use your personal information, please contact us at store@littleconcepts.co.uk. If you are unhappy with how we have handled your information, you have the right to complain to the ICO at ico.org.uk or on 0303 123 1113.

For the purposes of UK data protection law, Little Concepts Distribution Ltd is the data controller responsible for the personal information described in this Privacy Policy, except where another organisation is expressly identified as acting as a separate controller for its own processing activities.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit or use the littleCONCEPTS & Co website, purchase from us, subscribe to marketing, contact us, or otherwise interact with the littleCONCEPTS & Co store (together, the “Services”). “We”, “us” and “our” mean Little Concepts Distribution Ltd trading as littleCONCEPTS & Co.

1. Personal information we collect

The personal information we collect depends on how you interact with the Services. It may include:

•    Contact details, such as your name, postal address, telephone number and email address.
•    Order and transaction information, such as products ordered, billing and delivery details, payment confirmation, order history, returns and refunds. Payment card details are generally processed directly by our payment providers rather than stored by us in full.
•    Account information, where you create an account, including login and account-security information.
•    Customer-service information, including information you provide when contacting us about an order, product or other enquiry.
•    Marketing preferences, including whether you have subscribed to or unsubscribed from marketing communications and information about your interaction with those communications.
•    Usage and device information, such as IP address, browser and device information, cookie identifiers, pages viewed and information about how you interact with the website and our advertising.

2. How we collect personal information

We collect personal information:
•    Directly from you when you place an order, create an account, contact us, enter a promotion or subscribe to marketing.
•    Automatically when you use the website, through cookies, pixels and similar technologies.
•    From service providers and partners that support the store, including Shopify, Klaviyo, payment providers, delivery and fulfilment providers, analytics providers and advertising platforms.

3. How and why we use personal information

We use personal information only where we have a lawful basis to do so. Depending on the activity, this may be because processing is necessary to perform our contract with you, to comply with a legal obligation, because you have given consent, or because we or a third party have a legitimate interest that is not overridden by your rights and interests.

Providing products and services
We use information to accept and process orders and payments, arrange delivery, communicate about purchases, manage accounts, provide customer support, handle returns, refunds and product issues, and otherwise perform our contract with you.

Marketing and advertising
Where permitted by law, we may use your information to send littleCONCEPTS & Co marketing communications, understand the effectiveness of our marketing, personalise communications and advertising, and build audiences for advertising platforms. Where consent is required, we rely on your consent. You can unsubscribe from marketing emails at any time using the link in the email or by contacting us.

Analytics and service improvement
We use information to understand how customers use the website, measure performance, improve our products and Services, and develop the littleCONCEPTS & Co customer experience. Depending on the activity, we rely on consent (including where required for non-essential cookies) or our legitimate interests in operating and improving the business.

Security, fraud prevention and legal compliance
We use information to protect the website and our customers, detect and prevent fraud or misuse, establish or defend legal claims, comply with tax, accounting, product-safety and other legal obligations, and enforce our terms.

4. Cookies and similar technologies

We use cookies and similar technologies to operate the website, remember preferences, understand website use and, where you consent, support analytics and advertising. Non-essential cookies will be used in accordance with the choices made through our cookie-consent tools. You can also control cookies through your browser, although blocking some cookies may affect website functionality.

5. How we disclose personal information

We may disclose personal information where reasonably necessary to operate the littleCONCEPTS & Co store, including to:

•    Shopify and other technology providers that host or support the ecommerce store.
•    Klaviyo and other providers used for customer communications and marketing.
•    Payment processors and fraud-prevention providers.
•    Our warehouse, fulfilment providers, carriers and delivery partners where necessary to fulfil and deliver orders.
•    Analytics, advertising and marketing partners, subject to applicable consent requirements.
•    Professional advisers, insurers, regulators, public authorities, courts or law-enforcement bodies where necessary or required by law.
•    A purchaser, investor or successor in connection with a proposed or completed sale, reorganisation or transfer of all or part of our business or assets, subject to appropriate safeguards.

We do not sell personal information in the ordinary meaning of selling customer data for money.

6. Third-party websites and services

The website may contain links to websites, social-media platforms or services operated by third parties. Those organisations are responsible for their own privacy practices. We recommend reviewing their privacy information before providing personal information to them.

7. Children's information

Our products may be intended for children, but the littleCONCEPTS & Co online store is intended to be used by adults purchasing products. We do not knowingly ask children to provide personal information directly to us. If you believe a child has provided personal information to us without appropriate authorisation, please contact us so that we can consider the appropriate action.

8. Security and retention

We use appropriate technical and organisational measures designed to protect personal information. No system can be guaranteed to be completely secure, however.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide the Services, maintain appropriate business and tax records, comply with legal obligations, resolve disputes and establish or defend legal claims. Retention periods vary according to the type of information and our legal and operational requirements.

9. International transfers and access

Where personal information is transferred or made accessible outside the UK, we use a transfer mechanism permitted by UK data protection law where required. Depending on the recipient and circumstances, this may include UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework where the recipient and transfer qualify) or approved contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum, together with any required transfer risk assessment.
Other service providers may also process information in countries outside the UK. The safeguards applying to those transfers will depend on the provider and the location of processing.

10. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal information, including the right to:
•    Ask for access to the personal information we hold about you.
•    Ask us to correct inaccurate or incomplete personal information.
•    Ask us to erase personal information in certain circumstances.
•    Ask us to restrict processing in certain circumstances.
•    Object to certain processing, including direct marketing.
•    Receive personal information you provided to us in a portable format in certain circumstances.
•    Withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing carried out before consent was withdrawn.

To exercise your rights, contact us at store@littleconcepts.co.uk. We may need to verify your identity before responding. These rights are subject to legal conditions and exemptions.

11. Complaints

If you have concerns about how we use your personal information, please contact us first and we will try to resolve them. You also have the right to complain to the UK Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, practices or legal requirements. We will publish the updated version on the website and change the “Last updated” date above.

13. Contact us

littleCONCEPTS & Co is a trading name of Little Concepts Distribution Ltd.

Email: store@littleconcepts.co.uk
Postal address: Unit 9 Edeal Business Centre, Dittons Road Business Park, Polegate, East Sussex, BN26 6HY, United Kingdom
Company number: 09745542
VAT number: GB228184110

For the purposes of UK data protection law, Little Concepts Distribution Ltd is the controller of the personal information described in this Privacy Policy except where another organisation acts as a separate controller for its own processing activities.