We want to provide sustainable, educational and child-focused toys to parents in the UK.

Toys we’d give our own children (because we do)

Hello, we’re Phil & Luke

We met in 2006 working in the toy industry, and we’ve been talking about toys ever since. In 2015 we went out on our own with a simple idea: only bring in brands we truly love. The budget was so tight that we slept in a tent at our first trade fair!

These days we’re also dads. Phil has a one-year-old who is busy testing everything with his teeth. Luke has an 11-year-old and a 7-year-old who are very happy to tell him which toys are “boring”. Between the three of them, every toy we sell gets a very honest review.

littleCONCEPTS first trade show selling our wooden toys at Spring Fair

Picked by parents, not by spreadsheets

We started with PlanToys and have slowly added a small family of brands we believe in: Candylab, MOLUK, Oli&Carol, Kidywolf and Banana Panda. Each one makes things that are beautifully designed, built to last and made with the planet in mind. They’re the kind of toys that get handed down, not thrown out.

We want to provide sustainable, educational and child-focused toys to parents in the UK.

Why we opened this shop

For years, our toys went to independent shops across the UK. We wanted parents, grandparents and gift-givers to be able to find them all in one place, with friendly advice from people who actually use them at home. Questions about ages, gifts or spare parts? Just ask. You’ll get a real reply from one of us.

Thanks for checking out our lines – Phil & Luke

Quality & Sustainability is our priority

We only work with the best children's toy brands.

Offering unique, sustainable and educational products which allow your child to develop naturally.

Toys that grow with them

Open-ended play that builds imagination, confidence and independence, from first grasps to big ideas.

Made to last

Solid materials and clever design that will survive toddlers, siblings and the occasional bath-time experiment.

Kinder to the planet

Responsibly sourced wood, natural rubber and recycled materials from brands that take sustainability seriously.

Chosen with care

Small range, big standards. If we wouldn’t give it to our own children, you won’t find it here.

Family favourites

The toys that rarely make it back into the toy box.

Duck Yellow Oli & Carol
Ana the Banana Baby Teether Oli & Carol
Beehives Orchard PlanToys
Green Cabbage Baby Ball Oli & Carol