Innovative and forward thinking sustainable wooden toy manufacturer PlanToys has launched a new mid-year collection. 20 new and redesigned products are featured in the mid-year release. From, ‘my first’ toys to roleplay items, all the new products are produced from high quality, tactile rubberwood and finished with organic colouring. PlanToys attention to detail, social and sustainable ethos shines through in the new mini newspaper/catalogue launched alongside the products.
The pastel colour-way has been introduced as these gentle colours help to sooth children whilst playing. PlanToys aim is to encourage the freedom of play and proximity to nature to children during their first 5 years of development.
This is especially exemplified in the very special edition of the award-winning Balancing Cactus, the contrasting monochrome colours effectively enhance childrens vision and encourage development.
littleCONCEPTS will be showing the new PlanToys products at the upcoming Top Drawer event held at London’s Olympia next week. Phil Nelson, Director at littleCONCEPTS said:
“We are delighted to be attending the Top Drawer show for the first time, especially as it coincides with the launch of the PlanToys products. We are looking forward to meeting existing customers and of course potential new retailers alike. PlanToys is a brand that really needs to be seen, to appreciate the quality, design and unique sustainable story behind the brand’
littleCONCEPTS will be at Top Drawer, 10-12 September, stand S38. If you would like further information on the new PlanToys products or a copy of the latest catalogue, contact email@example.com
For further information on the range visit www.littleconcepts.co.uk
0117 230 2112