PlanToys Earth Day 2016 Campaign

PlanToys Earth Day 2016 Campaign

Marked on April 22nd, Earth Day is a global celebration created to raise awareness and demonstrate support for environmental protection. On this day, various events are held in over 192 countries worldwide as a way to reflect on what we can do to help keep our amazing planet and environment healthy.

PlanToys have developed a retail campaign to support Earth Day around the world, UK retailers can download the tool-kit from this link: https://drive.google.com/open?id=0BzI2Z2fRcztCZ3VYcW5BWWhKa0k 

The tool-kit includes:

• A Social media campaign and graphics,
• Earth Day Activities to share in-store, such as colouring competition and seed planting
• Related product highlights
• Earth Day information
• And more!​

Earth Day Interesting Facts

• The first Earth Day in the U.S. was celebrated on April 22, 1970.
• Senator Gaylor Nelson founded Earth Day in the United States. In recognition of his work, he received the Presidential Medal of Freedom Award.
• Earth Day Network is the global coordinator for Earth Day.
• Popular activities that people participate in on Earth Day include planting trees, collecting garbage, cleaning up the coral reefs, and signing petitions.
• In 2009, the United Nations renamed Earth Day as International Mother Earth Day.
• Some communities and schools choose to celebrate Earth Week, allowing for more time to make the earth the focus of teaching and study.
• In Afghanistan in 2011, the Earth Day Network planted 28 million trees on Earth Day.

• In Panama, in honor of Earth Day, they planted 100 species of endangered orchids to prevent their extinction.
• Some statistics used to get the point across about recycling during Earth Day include:

• • The average person tosses out about 4 pounds of garbage every day. The average person uses about 12 thousand gallons of water each year. Only 27% of newspapers in the U.S. are recycled. If they were all recycled it would save one quarter of a billion trees every year. Every year there are 14,000,000,000 pounds of garbage thrown into the oceans. Enough plastic is thrown away each year to circle the earth four times. Plastic garbage kills at least 1 million creatures in the ocean each year.

Source:  wikipedia.org, softschools.com

The Campaign assets include fun colouring competitions and fact sheets.

So what are you waiting for? Download your tool-kit from the link below!

https://drive.google.com/open?id=0BzI2Z2fRcztCZ3VYcW5BWWhKa0k 

To get involved in Earth Day events near you, visit the official Earth Day website to search for local events:

Thank you for supporting Earth Day :)