Creative Dutch Brands ‘Makii’ and ‘Expat Valley’ Launch Social Initiative Campaign “U and I” in collaboration with Save the Children and littleCONCEPTS
The last few weeks have obviously seen us go through several un-precedented stages in trying to combat the situation the world finds itself in. As we all know, the “Stay at Home” directive is the best asset we have to fight this virus and ensure we support the NHS and get the country back to operating as normal as possible in the shortest time. However, we are also aware of the social implications this is causing, especially with children.
During these last few weeks, we have sometimes felt at a loss of what to do. In between home schooling, dog walking and Joe Wicks workouts, we have had some time to think about how we could support the community and spread as much positivity as possible.
We have teamed up with our friends, the awesome Dutch creative brands ‘Makii’ and ‘Expat Valley’ to launch a social initiative called “U and I”.
The “U and I” collection of postcards is designed to bring everyone a little bit closer, but at a safe distance. Helping kids keep in contact with their friends, teachers and family, whilst also finding that perfect balance between home-schooling / work and play.
The 20 postcard pack comprise of 2 collections of 10 cards:
a series of lovely postcards to connect, share and challenge loved ones
I O U collection
A cool set of ‘I O U’ cards that help kids and parents find the perfect balance between (home) work and play.
£5 from each pack sold will be donated to Save the Children, helping children from impoverished and migrant backgrounds gain access to computers and internet connections. This will increase connectivity and improve access to online educational resources at this critical time.
Matthijs de Rave from Expat Valley is very proud of this project:
“Expat Valley was created to provide a creative ecosystem for expat kids, helping expat kids during the various stages of the relocation cycle in a playful manner and making a home abroad feel like 'home'. As a small dynamic team, we were lucky to be able to react quickly to the current worldwide situation. We have created something we feel will add value to not only children and parents adapting to a new way of life for the short term, but also support to Save the Children reaching their long-term objectives”
The sets of postcards can be used as giveaways with purchases, placed in online purchases of home food deliveries as a “thank you” or given out to employees for their continued hard-work.
For further information on the range visit www.littleconcepts.co.uk
0117 230 2112