littleCONCEPTS expand portfolio with Avenue Mandarine and MaildorlittleCONCEPTS have kicked off 2016 in style! The new toy & gift distributor is delighted to announce the Avenue Mandarine and Maildor brands have been added to their portfolio.
Avenue Mandarine, consists of a beautiful selection of puzzles, games, arts and crafts products all designed in France for children from 2 years old…and their parents! The meticulous attention to detail in the design and manufacturing process is plain to see, with standout quality and creative products such as the Creative Boxes. The Decopatch Cats Kit enable children to discover the Decopatch universe! The set includes everything that is needed to get hands on and enjoy the fun of decoupage and getting creative! There are over 86 lines in the UK range from Avenue Mandarine. Luke de la Mare, littleCONCEPTS co-founder states “Avenue Mandarine is a beautiful French children’s brand with an amazing design identity. The products offer a strong play value for children and also offer retailers a new take on core buy in categories. We are delighted to be partnered with Madly SAS to bring the brand to the UK & EIRE Toy and Gift markets.” Alongside Avenue Mandarine, littleCONCEPTS will also be representing another Madly SAS property, the Maildor brand of stationary and gift lines. Angeline Ribadeau, Export Manager for Madly SAS is excited about growing the brands in 2016 “We know both the Avenue Mandarine & Maildor brands will be a success in the Toy and Gift market. As part of the Clairefontaine group, we have a great design and manufacturing team behind us, making sure we produce products we are proud of. littleCONCEPTS are a perfect fit for launching the brands into the market. We are looking forward to a strong partnership.” littleCONCEPTS are excited to be exhibiting at both the Toy Fair (GH51) and Spring Fair (5M10) and are looking forward to introducing Avenue Mandarine and Maildor to retailers. PlanToys are delighted to announce Little Concepts as their new distribution partner for the UK and Ireland effective from 1st January 2016. Through a personal and enthusiastic approach, the sustainable wooden toy brand based in Thailand have seen retail sales grow over 30% in Europe and the USA in the past year. Alongside the new UK partner, strong product development, using the innovative new material PlanWood is a strong focus for 2016 and beyond. Alain De Rauw, Director of PlanToys Europe said “Building strong relations with retailers is key to communicating the ethos of our brand. PlanToys is more than a just a wooden toy, it is a way of encouraging sustainable play whilst contributing to a better world. PlanToys is sustainable since 1981. Little Concepts align with this ethos greatly and have the passion and commitment to reach out to retailers who think this way also. We are pleased to welcome Little Concepts to the growing PlanToys family.” Little Concepts will be showcasing PlanToys at the London Toy Fair on stand GH51 and will follow up at the new look Spring Fair on stand 5M10. “Having been a fan of PlanToys for a number of years and now to be working with them is an honour. We are keen to demonstrate to retailers the quality, innovative production techniques and of course the play value of the products. We can’t wait to launch in the New Year.” comments Little Concepts Director, Phil Nelson. For more information, contact Little Concepts on 07870132595 or via email hello@littleconcepts.co.uk. Alain can be contacted at alain@plantoys.com PlanToys invite you to watch their beautiful corporate video, giving you an insight into the innovative company |