littleCONCEPTS expand portfolio with Avenue Mandarine and Maildor
Avenue Mandarine, consists of a beautiful selection of puzzles, games, arts and crafts products all designed in France for children from 2 years old…and their parents! The meticulous attention to detail in the design and manufacturing process is plain to see, with standout quality and creative products such as the Creative Boxes. The Decopatch Cats Kit enable children to discover the Decopatch universe! The set includes everything that is needed to get hands on and enjoy the fun of decoupage and getting creative! There are over 86 lines in the UK range from Avenue Mandarine.
Luke de la Mare, littleCONCEPTS co-founder states “Avenue Mandarine is a beautiful French children’s brand with an amazing design identity. The products offer a strong play value for children and also offer retailers a new take on core buy in categories. We are delighted to be partnered with Madly SAS to bring the brand to the UK & EIRE Toy and Gift markets.”
Alongside Avenue Mandarine, littleCONCEPTS will also be representing another Madly SAS property, the Maildor brand of stationary and gift lines. Angeline Ribadeau, Export Manager for Madly SAS is excited about growing the brands in 2016 “We know both the Avenue Mandarine & Maildor brands will be a success in the Toy and Gift market. As part of the Clairefontaine group, we have a great design and manufacturing team behind us, making sure we produce products we are proud of. littleCONCEPTS are a perfect fit for launching the brands into the market. We are looking forward to a strong partnership.”
littleCONCEPTS are excited to be exhibiting at both the Toy Fair (GH51) and Spring Fair (5M10) and are looking forward to introducing Avenue Mandarine and Maildor to retailers.